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Related Experiment Videos

Biased predecision processing.

Aaron L Brownstein1

  • 1Department of Psychology, University of Southern California, Los Angeles 90089-1061, USA. aaronb@usc.edu

Psychological Bulletin
|July 10, 2003
PubMed
Summary
This summary is machine-generated.

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Decision makers often engage in biased predecision processing, restructuring their choices to favor one option. Research reviews suggest this controversial phenomenon, debated since Festinger (1957), is supported by many studies.

Area of Science:

  • Psychology
  • Cognitive Science
  • Decision Science

Background:

  • Biased predecision processing involves mentally favoring one option before a choice.
  • Its existence has been debated since Festinger's (1957) work on cognitive dissonance.

Purpose of the Study:

  • To review and synthesize research on biased predecision processing.
  • To assess theories of decision-making in light of empirical evidence.

Main Methods:

  • Literature review of studies on cognitive dissonance, decision conflict, and related theories.
  • Analysis of research findings regarding the occurrence of biased predecision processing.

Main Results:

  • While some studies found no evidence, many studies support the occurrence of biased predecision processing.

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  • The review synthesizes findings across various theoretical frameworks.

    • Conclusions:

    • Biased predecision processing is a supported phenomenon in decision-making.
    • Further research can refine understanding by considering moderating factors.