Neural and computational mechanisms of effort under the pressure of a deadline

Deadlines fundamentally shape motivation. Research examining effort-based choices finds effort is an avoided cost. However, this overlooks how making progress on longer-term goals to be reached before deadlines motivate people to exert high effort for little immediate reward. Here, we test a framework where motivation depends on deadline pressure (work remaining / time remaining). Across four studies we use computational modelling examining decisions when physical effort makes progress on goals with deadlines. In support of the hypotheses, deadline pressure significantly impacts decision-making, shifting people from avoiding effort, to seeking the progress it makes. Using ultra-high-field fMRI, we show that functionally connected putamen and midcingulate cortex sub-regions process and update estimates of deadline pressure, with distinct anterior cingulate and putamen sub-regions processing effort both when it is being avoided or sought. These results reveal the neurocomputational mechanisms for how deadline pressure shapes motivation, and keep us on track with goals.