When egocentrism breeds distinctness--comparison processes in social prediction: comment on Karniol (2003)

In contrast with R. Karniol's (2003) protocentric model, this article proposes an egocentric comparison model of social prediction. To predict the experiences and reactions of a target other, judges are assumed to relate self-knowledge to the target via a process of comparing the target with the self. Two alternative comparison processes are distinguished. Similarity testing yields target judgments that are consistent with the self, whereas dissimilarity testing leads to target judgments that are inconsistent with the self. From this perspective, social prediction is egocentric in that it makes use of self-knowledge as its primary representational basis. At the same time, egocentric prediction does not require the self to be seen and judged as similar to the target other. Conceptualizing social predictions as social comparison suggests that predicting the experiences and reactions of others is a highly flexible process.