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Updated: Jan 27, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Competition is crucial for social comparison processes in long-tailed macaques
Stefanie Keupp1,2, Rowan Titchener1, Thomas Bugnyar3
11 German Primate Center, Cognitive Ethology Laboratory , Kellnerweg 4, 37077 Göttingen , Germany.
Long-tailed macaques (Macaca fascicularis) do not exhibit human-like social comparison. Their behavior is influenced by partners only when food availability is directly affected, not by mere presence or performance evaluation.
Area of Science:
- Primate behavior
- Comparative psychology
- Social cognition
Background:
- Humans adjust self-evaluation and behavior based on the presence and performance of others.
- Social comparison is a key aspect of human social cognition, influencing individual actions and perceptions.
Purpose of the Study:
- To investigate whether long-tailed macaques (Macaca fascicularis) display human-like social comparison effects.
- To determine if macaque behavior is modulated by the presence, performance, or competitiveness of conspecifics.
Main Methods:
- Monkeys performed a food extraction task, with latency between actions measured.
- Experimental conditions varied conspecific presence, partner's access to the apparatus, and partner's performance.
- Partner's actions were manipulated to be consequential or inconsequential for food availability.
Main Results:
- No evidence was found for social comparison of performance in long-tailed macaques.
- Macaques were not influenced by the mere presence of a conspecific.
- Attention to a partner's actions increased only when those actions directly impacted food availability.
Conclusions:
- Long-tailed macaques do not appear to engage in general social comparison as observed in humans.
- Social comparison in macaques, if present, may be restricted to situations of direct competition for resources.
- Macaque social behavior differs from human social comparison, which extends to non-competitive evaluative contexts.
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The Sense of Self: Reflected Self-Appraisal and Social Comparison
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