Intentional forgetting can increase, not decrease, residual influences of to-be-forgotten information

Intentionally forgotten information remains in memory at essentially full strength, as measured by recognition and priming, but access to that information is impaired, as measured by recall. Given that pattern, it seemed plausible that intentionally forgotten information might have a greater impact on certain subsequent judgments than would intentionally remembered information. In 2 experiments, participants cued to forget nonfamous names were subsequently more likely to make false attributions of fame to those names than were participants instructed to remember them. These findings implicate retrieval inhibition as a potent factor in the interplay of recollection and priming in memory and judgment. They also point to possible unintended consequences of instructions to forget, suppress, or disregard in legal or social settings.