Motivation: a new look at an age-old topic

Employee motivation is a shared responsibility. An employee has to have some amount of intrinsic desire to perform a task. You can't create that desire. But, you can create an environment that brings out that desire, and allows an employee to shine. Abraham Maslow developed one of the most useful of all motivation theories--the "Hierarchy of Needs"--in the 1940s, and it is still the prevailing theory today. The Needs Hierarchy begins with the basic idea that only an unfulfilled need is a motivator. Or, in plain English, people perform specific actions to meet specific personal needs. Maslow defines five levels of needs that all people experience: 1: Physiological, Food, shelter, and yes, sex. 2: Safety/Security. No personal harm and the current lifestyle is safe. 3: Social. The need for acceptance by others, for belonging, friendship and affection. 4: Self-Esteem/Ego. Recognition, status and prestige. 5: Self-Actualization. Self-fulfillment and the need for achieving one's personal best. What makes this needs theory so interesting and so useful in the workplace is the clarity with which a position in the hierarchy can be determined. The basic premise is that lower-level needs must be satisfied before moving upward to the next level. Consider your own employees and what you know about them. Look at their situations, and evaluate where they may be in the hierarchy. Remember, it's difficult to separate their personal situations from their work personas. Try using Abraham Maslow as a starting point to identify motivations of your staff.