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Eight ways to go "e" without launching a Web service.

C L Toth1, D Goldstein

  • 1Karen Zupko & Associates, 4406 East Creosote Drive, Cave Creek, AZ 85331, USA. tothie@ix.netcom.com

The Journal of Medical Practice Management : MPM
|November 12, 2003
PubMed
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Physicians should embrace the internet to enhance patient communication and practice management. Utilizing online tools offers cost-effective information dissemination and improved patient engagement, transforming healthcare delivery.

Area of Science:

  • Medical Informatics
  • Digital Health
  • Healthcare Management

Background:

  • The internet has surpassed 100 million users in America, significantly impacting the physician-patient dynamic.
  • While the internet offers vast communication potential, it also presents challenges regarding information credibility.
  • Patients often lack the discernment to evaluate online health information, necessitating physician involvement.

Purpose of the Study:

  • To explore the evolving physician-patient relationship in the digital age.
  • To identify practical strategies for physicians to engage with online communication and e-commerce.
  • To highlight the benefits of internet integration for medical practices.

Main Methods:

  • The study reviews the impact of the internet on healthcare communication and practice operations.

Related Experiment Videos

  • It discusses various methods for physician engagement with online platforms, beyond website development.
  • Analysis of how the internet can be leveraged as a business tool in medicine.

    • Main Results:

    • The internet offers significant potential for communication and information dissemination between physicians and patients.
    • Physicians can enhance practice management through online tools, improving cost-effectiveness and reducing administrative burdens.
    • Online engagement can improve receivables management and decrease call volumes.

    Conclusions:

    • Physicians must actively participate in online communication and e-commerce to navigate the evolving healthcare landscape.
    • The internet should be viewed as a supplementary business tool, not a replacement for the core physician-patient relationship.
    • Leveraging the internet can foster improved communication, patient education, and stronger patient relationships, akin to the impact of the telephone.