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Published on: January 12, 2018
The use of focus groups to plan poison prevention education programs for low-income populations
Lauren Schwartz1, Mary Ann Howland, Maria Mercurio-Zappala
1New York City Poison Control Center, New York City Department of Health, 455 First Ave., Rm 123, New York, NY, USA. laurenmschwartz@hotmail.com
Insights
Low-income parents of young children often call 911 for poisonings, not poison control centers, due to child welfare concerns. Social-cognitive theory can guide future poison prevention programs for this vulnerable group.
Area of Science:
- Pediatric Public Health
- Environmental Health
- Health Education
Background:
- Children under 5 face the highest risk of unintentional poisonings.
- Low-income children are disproportionately vulnerable to poison exposures.
- Understanding parental barriers to poison control center utilization is crucial for prevention.
Purpose of the Study:
- To explore barriers faced by low-income parents in contacting poison control centers.
- To identify effective resources for poison prevention messaging.
- To gather ideas for public awareness campaigns targeting poison prevention.
Main Methods:
- Focus groups conducted with low-income parents of young children.
- Participants recruited from a Women, Infants, and Children (WIC) program in New York City.
- Qualitative data collected on perceived barriers and prevention strategies.
Main Results:
- Most parents reported calling 911 for poisoning incidents, citing child welfare and self-efficacy.
- Barriers to calling poison control centers were identified.
- Parents provided insights into effective poison prevention messaging and campaign ideas.
Conclusions:
- Parental decisions to call 911 over poison control highlight child welfare and self-efficacy concerns.
- Social-cognitive theory offers a framework for developing targeted poison prevention interventions.
- Future programs should address identified barriers and leverage parental insights for effective outreach.
Abstract:
Children younger than 5 are at greatest risk for unintentional poisonings. Children in low-income situations are particularly vulnerable for exposures to potential poisons. Focus groups were conducted at a Women, Infants, and Children (WIC) program located in a large urban public hospital in New York City to gain information from low-income parents of young children about real and perceived barriers to calling the local poison control center, resources for poison prevention messages, and ideas about public awareness campaigns. All focus group members were low-income parents of young children. Most participants reported that they would call 911 in the event of a poisoning due to child welfare and self-efficacy issues. Health education theory using the social-cognitive theory provides a framework for developing future poison prevention programs to address identified issues with parents of young children.
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