The use of focus groups to plan poison prevention education programs for low-income populations

Lauren Schwartz1, Mary Ann Howland, Maria Mercurio-Zappala

  • 1New York City Poison Control Center, New York City Department of Health, 455 First Ave., Rm 123, New York, NY, USA. laurenmschwartz@hotmail.com

Health Promotion Practice
|November 13, 2003
PubMed

Insights

Low-income parents of young children often call 911 for poisonings, not poison control centers, due to child welfare concerns. Social-cognitive theory can guide future poison prevention programs for this vulnerable group.

Area of Science:

  • Pediatric Public Health
  • Environmental Health
  • Health Education

Background:

  • Children under 5 face the highest risk of unintentional poisonings.
  • Low-income children are disproportionately vulnerable to poison exposures.
  • Understanding parental barriers to poison control center utilization is crucial for prevention.

Purpose of the Study:

  • To explore barriers faced by low-income parents in contacting poison control centers.
  • To identify effective resources for poison prevention messaging.
  • To gather ideas for public awareness campaigns targeting poison prevention.

Main Methods:

  • Focus groups conducted with low-income parents of young children.
  • Participants recruited from a Women, Infants, and Children (WIC) program in New York City.
  • Qualitative data collected on perceived barriers and prevention strategies.

Main Results:

  • Most parents reported calling 911 for poisoning incidents, citing child welfare and self-efficacy.
  • Barriers to calling poison control centers were identified.
  • Parents provided insights into effective poison prevention messaging and campaign ideas.

Conclusions:

  • Parental decisions to call 911 over poison control highlight child welfare and self-efficacy concerns.
  • Social-cognitive theory offers a framework for developing targeted poison prevention interventions.
  • Future programs should address identified barriers and leverage parental insights for effective outreach.

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