Using Internet discussion boards as virtual focus groups

While the potential of Internet-based qualitative research methods is substantial, such methods are not without their problems. Some of these methodological challenges are unique to the medium, while others are similar to those of more traditional qualitative methods. This article presents some of these methodological challenges, and explores some of the issues involved in using on-line discussion boards as virtual focus groups in a study of perimenopausal women with migraines. Design of the study and its advantages and disadvantages are discussed, including the role of the moderator. Some of the problems encountered included potential for misunderstandings due to limits of written communications, and difficulty encouraging participation.