Predicting behavior of high and low self-monitors: an application of the theory of planned behavior

Using Ajzen's theory of planned behavior, behavior intentions, attitudes, subjective norms, and perceived behavioral control were assessed for 24 high and for 29 low self-monitors. In addition, behavior (attendance at class lectures) was unobtrusively recorded. Intentions were best predicted by attitudes of the low and by subjective norms of the high self-monitoring groups. Low self-monitors' overt behavior was predicted by intentions, and high self-monitors' behavior by the interaction of intention x perceived behavioral control.