Jove
Visualize
Contact Us

Related Experiment Videos

Trouble in store.

Peter Francese

    American Demographics
    |February 24, 2004
    PubMed
    Summary
    This summary is machine-generated.

    As the baby boomer generation ages, food retailers must understand evolving consumer demands for healthier food options. This study explores changing preferences to meet the needs of this demographic.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same authorSame journal

    Older and wealthier.

    American demographics·2002
    Same journal

    A weighty issue for children.

    American demographics·2004
    Same journal

    Diet Inc.

    American demographics·2004
    Same journal

    Why we're losing the war against obesity.

    American demographics·2004
    Same journal

    What's hot in hospital design.

    American demographics·2004
    Same journal

    Euthanasia and assisted suicide.

    American demographics·2002
    See all related articles
    JoVE
    x logofacebook logolinkedin logoyoutube logo
    ABOUT JoVE
    OverviewLeadershipBlogJoVE Help Center
    AUTHORS
    Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
    LIBRARIANS
    TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
    RESEARCH
    JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
    EDUCATION
    JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
    Terms & Conditions of Use
    Privacy Policy
    Policies

    Area of Science:

    • Gerontology
    • Consumer Science
    • Food Retail

    Background:

    • The aging baby boomer population presents unique challenges and opportunities for the food retail sector.
    • Understanding the dietary needs and preferences of older adults is crucial for market adaptation.

    Purpose of the Study:

    • To investigate the evolving food purchasing behaviors and health-related preferences of the aging baby boomer demographic.
    • To identify key factors influencing food choices among older consumers.

    Main Methods:

    • Analysis of consumer purchasing data.
    • Surveys and focus groups with baby boomer consumers.
    • Market trend analysis in the food retail industry.

    Main Results:

    Related Experiment Videos

    • Preliminary findings indicate a growing demand for convenient, healthy, and minimally processed food options among older adults.
    • Specific product categories and nutritional attributes are emerging as key drivers of purchasing decisions.

    Conclusions:

    • Food retailers need to proactively adapt their product offerings and marketing strategies to cater to the health-conscious aging boomer population.
    • Future research should explore the long-term impact of these trends on food retail sustainability.