How can genetically modified foods be made publicly acceptable?
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Updated: Aug 25, 2026

Preventing the Spread of Malaria and Dengue Fever Using Genetically Modified Mosquitoes
Published on: July 4, 2007
1Institute of Food Research, Norwich Research Park, Colney, Norwich NR4 7UA, UK. gene.rowe@bbsrc.ac.uk
Abstract:
A recent study by Lusk suggests that consumers might voluntarily pay more for a genetically modified (GM) food than a non-GM equivalent if made aware of the possible health benefits. However, other research indicates that the acceptability of novel hazards is affected by a variety of factors, in addition to benefits, and that making agricultural biotechnology publicly acceptable will be more complex than indicated by the results from Lusk's study.
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