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How can genetically modified foods be made publicly acceptable?
1Institute of Food Research, Norwich Research Park, Colney, Norwich NR4 7UA, UK. gene.rowe@bbsrc.ac.uk
Trends in Biotechnology
|March 27, 2004
Summary
Consumers may pay more for genetically modified (GM) foods if aware of health benefits. However, public acceptance of agricultural biotechnology is complex, influenced by factors beyond just benefits.
Area of Science:
- Agricultural Science
- Consumer Behavior
- Biotechnology
Background:
- Genetically modified (GM) foods present potential health benefits.
- Consumer perception of novel food technologies is a critical factor in adoption.
Purpose of the Study:
- To evaluate consumer willingness to pay for GM foods based on perceived health benefits.
- To explore the complexity of public acceptance for agricultural biotechnology.
Main Methods:
- Analysis of consumer responses to GM food offerings.
- Review of existing research on novel hazard acceptability.
Main Results:
- Consumers may pay a premium for GM foods when health benefits are communicated.
- Factors beyond benefits significantly influence the acceptability of novel hazards.
Conclusions:
- Communicating health benefits can increase consumer willingness to pay for GM foods.
- Public acceptance of agricultural biotechnology is multifaceted and requires addressing various concerns.