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Updated: Aug 25, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Outcome research methodology of smoking cessation trials (1994-1998)

Lori B Gutmann1, Linda Carter Sobell, Melissa H Prevo

  • 1Center for Psychology Studies, Nova Southeastern University, 3301 College Avenue Ft. Lauderdale, FL 33314, USA.

Addictive Behaviors
|March 31, 2004
PubMed

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