Related Experiment Video
Updated: May 7, 2026

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
Published on: March 2, 2011
Using semi covert research to evaluate an emergency hormonal contraception service
Claire Anderson1, Paul Bissell
1Centre for Pharmacy Health and Society, School of Pharmacy, University of Nottingham, Nottingham, NG7 2RD, UK. claire.anderson@nottingham.ac.uk
Pharmacists largely followed the patient group direction protocol for supplying emergency hormonal contraception. Women researchers found the service to be appropriate, confidential, and non-judgmental.
Area of Science:
- Pharmacy Practice and Public Health
Background:
- Evaluating the implementation of patient group direction (PGD) protocols is crucial for ensuring safe and effective medication supply.
- Understanding patient experiences is vital for assessing the quality of pharmaceutical services, particularly for sensitive medications like emergency hormonal contraception.
Purpose of the Study:
- To assess adherence to the PGD protocol for emergency hormonal contraception supply.
- To evaluate the professional conduct of pharmacists during consultations.
- To explore women's perceptions of the emergency hormonal contraception service delivery.
Main Methods:
- A semi-covert research design was employed, utilizing two female researchers posing as clients.
- Standardized scenarios regarding unprotected sexual intercourse and missed oral contraceptive pills were used.
- Consultations were audio-recorded, and researchers documented their subjective experiences post-consultation.
Main Results:
- The PGD protocol was generally adhered to, with appropriate supply of emergency hormonal contraception in both scenarios.
- Consultation duration ranged from 10-15 minutes, conducted in private areas or dispensaries.
- Participants reported pharmacists were courteous, non-judgmental, and confidentiality was maintained.
Conclusions:
- The study indicates appropriate utilization of the PGD protocol for emergency hormonal contraception in the sampled pharmacies.
- Women researchers reported positive experiences, highlighting the pharmacist's non-judgmental attitude and the opportunity for discussion.
- Despite sample size limitations, findings support the effective delivery of this service by community pharmacists.
More Related Videos
14:13Detecting Estrogenic Ligands in Personal Care Products using a Yeast Estrogen Screen Optimized for the Undergraduate Teaching Laboratory
Published on: January 1, 2018
07:31Implementation of a Real-Time Psychosis Risk Detection and Alerting System Based on Electronic Health Records using CogStack
Published on: May 15, 2020
Related Concept Videos
Types of Reports III: Telephone and Verbal Reports
Here's an overview of each type:
Telephone Orders
Pharmacovigilance
This process, termed pharmacovigilance, aims to detect, evaluate, and minimize harmful effects related to medication use. The data collection for pharmacovigilance depends on spontaneous reporting systems, where healthcare professionals or patients voluntarily report suspected ADRs.
In some cases, there...
Birth Control Methods
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast,...
Intrauterine Drug Delivery Systems
Hazard Ratio
For example, in a clinical trial...