Utilization and impact of cigarette pack covers illustrated with antismoking messages

The authors tested whether smokers would use cigarette pack covers illustrated with antismoking messages. In 2001, visitors to a smoking cessation Web site ordered cigarette pack covers and answered a follow-up questionnaire 52 days later. Participants received by mail cardboard boxes designed to contain cigarette packs and illustrated with antismoking messages. Participants were 393 smokers living in France, Belgium, and Switzerland. Participants used their boxes for 21 days out of a possible 28 days, and 31% were still using them at follow-up. Almost one third (32%) said that the boxes often prompted discussions about smoking. The boxes that were submitted to pretests were preferred to the boxes that were not pretested. The authors concluded that the boxes were welcomed by smokers and enabled the display of antismoking messages for 3 weeks in their immediate environments. The intervention had no impact on smoking cessation, but this was not its primary objective.