[Historical study of the moth repellent, "Fujisawa Camphor" (3) An exposition as an advertisement media]
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A Wind Tunnel for Odor Mediated Insect Behavioural Assays
Published on: November 30, 2018
1Konishi Pharmaceutical Co., Ltd, 2-1309 Kamiishikiri-cho, Higashiosaka 579-8012.
Yakushigaku Zasshi
|May 19, 2004
Abstract:
Newspaper advertisements were the predominant medium in informing people about new products midway through the Meiji Era. Subscribers to these newspapers, however, were still limited. At the time, expositions were wildly popular. Seizing the opportunity , in 1903 Fujisawa promoted his "Fujisawa Camphor" through aggressive advertising at the 5th Domestic Industrial Exposition in Osaka. The advertising proved to be a success, as Fujisawa took 2nd Prize of the exposition.

