Related Experiment Videos

"Aha!" effects in a guessing riddle task: an event-related potential study.

Xiao-Qin Mai1, Jing Luo, Jian-Hui Wu

  • 1Key Laboratory of Mental Health, Institute of Psychology, Chinese Academy of Sciences, Beijing, People's Republic of China.

Human Brain Mapping
|June 18, 2004
PubMed
Summary

Insightful problem solving involves breaking mental sets. This study found that the anterior cingulate cortex (ACC) generates an "Aha!" effect during insight, identified via event-related potentials (ERPs).

Related Concept Videos