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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Do favorite movie stars influence adolescent smoking initiation?

Janet M Distefan1, John P Pierce, Elizabeth A Gilpin

  • 1Cancer Prevention and Control Program, Cancer Center, University of California, San Diego, La Jolla 92093-0645, USA.

American Journal of Public Health
|July 1, 2004
PubMed
Abstract

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