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Related Experiment Videos

The technology behind Colgate Simply White Toothpaste.

Diego Hoic1, Nagaraj Dixit, Michael Prencipe

  • 1Colgate-Palmolive Technology Center, Piscataway, NJ, USA. diego_hoic@colpal.com

The Journal of Clinical Dentistry
|September 14, 2004
PubMed
Summary

Colgate Simply White Toothpaste offers advanced daily tooth whitening by combining gentle abrasives with activated hydrogen peroxide for superior stain removal. It also provides essential oral health benefits like cavity protection and fresh breath.

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Area of Science:

  • Dentistry
  • Oral Hygiene
  • Cosmetic Dentistry

Background:

  • Tooth discoloration is a common aesthetic concern.
  • Daily toothpastes often lack advanced whitening capabilities.
  • Consumers seek multi-benefit oral care products.

Purpose of the Study:

  • To evaluate the efficacy of Colgate Simply White Toothpaste for daily tooth whitening.
  • To assess the combined action of abrasive stain removal and activated hydrogen peroxide.
  • To confirm the provision of standard oral health benefits.

Main Methods:

  • Utilized a dentifrice formulation with abrasive agents and activated hydrogen peroxide.
  • Assessed performance in removing extrinsic and intrinsic tooth stains.
  • Verified the presence of caries protection, tartar control, and breath freshening properties.

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Main Results:

  • The toothpaste demonstrated excellent performance in removing both extrinsic and intrinsic tooth stains.
  • The synergistic action of abrasives and hydrogen peroxide proved effective for whitening.
  • Standard oral health benefits including caries protection, tartar control, and fresh breath were confirmed.

Conclusions:

  • Colgate Simply White Toothpaste is an effective daily-use dentifrice for advanced tooth whitening.
  • The product successfully combines stain removal with essential oral hygiene benefits.
  • This formulation offers a comprehensive solution for both aesthetic and health-related oral care needs.