[The audience of TV health programs]
Dorota Cianciara1, Teresa Przewłocka, Maria Miller
1Zakład Promocji Zdrowia Państwowego Zakładu Higieny, Warszawa.
Abstract:
The viewing figures of 36 unpaid TV health programs was assessed: the number of viewers, their socio-demographic status and interest in specific program. Between June 1998 and June 1999, non commercial TV health programs reached 0.7% to 7.6% TV audience, no more than 2,700.000 viewers per program. Programs broadcasted in evenings and winter time had more viewers. The audience consisted usually of: women, retired persons, rural inhabitants, persons with basic educational background. Pensioners were interested in every program, women in majority. Students, blue-collar workers and men were censorious and appreciated some programs only.
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