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Strategic business planning linking strategy with financial reality
Andrew K Bachrodt1, J Patrick Smyth
1Kurt Salmon Associates, Atlanta, USA. akbach@kurtsalmon.com
Abstract:
To succeed in today's complex and often adverse business environment, a healthcare organization's strategic direction must be calculated, focused, and financially sustainable. Strategic business planning is an essential tool to help organizations focus strategic choices within the financial realities of their environment. An effective strategic business planning cycle includes conducting an assessment, identifying business objectives, developing strategy, conducting an impact analysis, and developing an implementation plan.