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Published on: June 23, 2023
Exposure to televised alcohol ads and subsequent adolescent alcohol use
Alan W Stacy1, Jennifer B Zogg, Jennifer B Unger
1Institute for Health Promotion and Disease Prevention Research, University of Southern California, Alhambra, CA 98103, USA. astacy@usc.edu
Objective:
To assess the impact of televised alcohol commercials on adolescents' alcohol use.
Methods:
Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study.
Results:
A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%), wine/liquor use (34%), and 3-drink episodes (26%) in eighth grade. The strength of associations varied across exposure measures and was most consistent for beer.
Conclusions:
Although replication is warranted, results showed that exposure was associated with an increased risk of subsequent beer consumption and possibly other consumption variables.
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