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Updated: Aug 20, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Revisiting the factor structure of the questionnaire on smoking urges

Benjamin A Toll1, Sherry A McKee, Suchitra Krishnan-Sarin

  • 1Department of Psychiatry, Yale University School of Medicine, 1 Long Wharf Drive, Box 18, New Haven, CT 06511, USA. benjamin.toll@yale.edu

Psychological Assessment
|December 9, 2004
PubMed

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