Synesthesia, creativity and puns
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Updated: Aug 20, 2026

Training Synesthetic Letter-color Associations by Reading in Color
Published on: February 20, 2014
Sarah C Sitton1, Edward R Pierce
1Department of Psychology, St Edward's University, Austin, TX 78704-6489, USA.
Abstract:
The relationship between self-reported synesthesia, or sensory mixing, and verbal creativity as measured by the Remote Associates Test and pun generation was assessed. 210 participants responded online. Analysis yielded a significant correlation between scores on Synesthesia and Verbal Creativity as measured. The possibility that Synesthesia and Verbal Creativity stem from dedifferentiated thinking processes or neural cross-activation is discussed.
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