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Clustering binary data in the presence of masking variables

Michael J Brusco1

  • 1Department of Marketing, College of Business, Florida State University, Tallahassee, FL 32306, USA. mbrusco@cob.fsu.edu

Psychological Methods
|December 16, 2004
PubMed
Summary

This study introduces a new method to improve K-means clustering for binary data. It effectively selects relevant variables, overcoming issues caused by masking variables to reveal true cluster structures.

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