Asymmetric interference effects in fragment completion: the consequences of recognition failures and successes

We examined the extent to which implicit and explicit memory performance is susceptible to the effects of proactive and retroactive interference produced by orthographic similarity. Participants studied target and nontarget words that were orthographically similar or dissimilar. At test, they were given fragments of the target words intermixed with fragments of nonstudied words. Participants' initial task was to determine whether each fragment was a studied word. If they recognized it, they were to complete the fragment with the studied word; if not, they were to complete the fragment with the first word that came to mind. Completion rates including both recognized and nonrecognized target fragments provided evidence of proactive but not retroactive interference. The implicit processing engaged by the nonrecognized target fragments was found to be the primary source of the proactive interference effect.