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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Marketing and health libraries

Maurice Wakeham1

  • 1Academic Liaison Librarian: Health and Social Care, University Library, APU, Chelmsford, Essex, UK. m.wakeham@apu.ac.uk

Health Information and Libraries Journal
|December 21, 2004
PubMed
Abstract

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