SunSmart? Skin cancer knowledge and preventive behaviour in a British population representative sample

Area of Science:

• Public Health
• Dermatology
• Cancer Prevention

Background:

• Skin cancer incidence has significantly increased in the UK over the past two decades.
• Public health initiatives aim to raise awareness regarding sun exposure dangers and sun-safe practices.
• Assessing baseline knowledge and behaviour is crucial before implementing new campaigns.

Purpose of the Study:

• To evaluate the existing levels of sun-safe knowledge among the British population.
• To assess the current adoption of sun-safe behaviours in the UK.
• To establish a benchmark before the 'SunSmart' campaign launch.

Main Methods:

• A face-to-face survey was conducted with 1848 adults (18+).
• The survey was integrated into the Office for National Statistics' Omnibus survey.
• Data collected focused on knowledge and practice of sun protection methods.

Main Results:

• Knowledge regarding skin cancer risk reduction was moderate; only 43% mentioned high-factor sunscreen.
• Reported sun-safe behaviours were poor, with only one-third practicing shade-seeking or covering up.
• Men and individuals from lower socioeconomic groups demonstrated lower knowledge and adherence to sun-safe practices.

Conclusions:

• There is a significant need to improve both public knowledge and the practice of sun-protective behaviours.
• Targeted interventions may be necessary for specific demographics like men and lower socioeconomic groups.
• Enhancing sun safety awareness and practices is essential to potentially reduce rising skin cancer rates.