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Updated: Aug 19, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

The role of attitudes and self-efficacy in predicting condom use and purchase intentions

Joanna Gabler, Fredric Kropp, David H Silvera

    Health Marketing Quarterly
    |March 3, 2005
    PubMed

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