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Evaluation of a media-based mammography program.

J A Mayer1, M K Kossman, L C Miller

  • 1Graduate School of Public Health, San Diego State University, CA 92182.

American Journal of Preventive Medicine
|January 11, 1992
PubMed
Summary
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A community program significantly increased mammogram intentions among women aged 50+, leading to higher screening rates. The initiative successfully promoted breast cancer screening through accessible mammograms and media outreach.

Area of Science:

  • Public Health
  • Preventive Medicine
  • Health Communication

Background:

  • Low screening mammography rates (15%-20%) in women aged 50+ pose a significant public health challenge.
  • Early detection of breast cancer through mammography is crucial for improving patient outcomes.

Purpose of the Study:

  • To evaluate the effectiveness of a community-wide program aimed at increasing screening mammography uptake in women aged 50 and older.
  • To assess the impact of a multi-faceted intervention on women's intentions and compliance with mammography screening.

Main Methods:

  • A community-based program offering discounted mammograms, media promotion via television news, and a referral phone bank was implemented.
  • Pre- and post-intervention phone surveys assessed women's intentions to obtain mammograms.

Related Experiment Videos

  • Mammography compliance was tracked following the intervention.

    • Main Results:

    • The media campaign significantly increased women's intentions to obtain mammograms, especially among those aware of the program.
    • Women's post-campaign intentions predicted subsequent mammography compliance.
    • The program facilitated 3,102 mammograms, with a 4% suspicious finding rate.
    • High participant satisfaction was reported.

    Conclusions:

    • Community-wide programs integrating accessible screening, media outreach, and referral services can effectively boost mammography screening rates.
    • Increased intention to screen, driven by awareness campaigns, translates into actual screening behavior.
    • Such interventions are vital for improving breast cancer detection in older women.