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Discount medical cards: innovation or illusion?
Mila Kofman1, Jennifer Libster, Eliza Bangit
1Health Policy Institute, Georgetown University, USA. mk262@georgetown.edu
Insights
Discount medical cards face scrutiny due to consumer issues. A study found some cards offer value, but many have drawbacks like misleading sales tactics and unfulfilled discounts, necessitating regulation.
Area of Science:
- Health economics
- Consumer protection
- Regulatory affairs
Background:
- Discount medical cards are increasingly scrutinized by regulators and law enforcement.
- Consumer-reported problems with these cards have been mounting.
- The market for discount medical cards is growing but largely unregulated.
Purpose of the Study:
- To evaluate the value and drawbacks of discount medical cards.
- To investigate consumer-reported problems associated with these cards.
- To assess the need for legislative and regulatory interventions.
Main Methods:
- Testing of five discount medical cards in the Washington, D.C. metro area.
- Interviews with card company representatives, state attorneys general, insurance regulators, and agents.
- Review of court and administrative actions related to discount medical cards.
Main Results:
- Some discount cards offer value to consumers.
- Serious drawbacks were identified, including high-pressure sales, misleading promotions, and exaggerated savings claims.
- Difficulties in finding participating doctors and providers failing to honor discounts were reported.
Conclusions:
- Legislative and regulatory interventions are necessary to protect consumers in the discount medical card market.
- While some industry self-regulation efforts exist, they are insufficient.
- The findings highlight significant consumer protection issues in this growing market.
Abstract:
Discount medical cards have come under increasing scrutiny by regulators and law enforcement officials as a result of mounting consumer-reported problems. For their study, the authors tested five cards available in the Washington, D.C., metro area; interviewed card company representatives, state attorneys general insurance regulators, and insurance agents; and reviewed court and administrative actions. While some cards provide a measure of value, other cards were found to have serious drawbacks, including: high-pressure sales tactics; misleading or inaccurate promotion; exaggerated claims of savings; difficulty finding participating doctors; and providers who failed to give cardholders promised discounts. Some discount card companies are seeking to reform the market through a trade association and voluntary code of conduct. Still, legislative and regulatory interventions will be needed to protect consumers in an unregulated and growing market.
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