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Using images to increase exercise behavior: prototypes versus possible selves.

Judith A Ouellette1, Robert Hessling, Frederick X Gibbons

  • 1Department of Psychology, State University of New York College-Cortland, NY 13045, USA. jao@cortland.edu

Personality & Social Psychology Bulletin
|April 2, 2005
PubMed
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Health images influence exercise behavior. Social comparison and future consequences moderate these effects, impacting health behavior change strategies.

Area of Science:

  • Health Psychology
  • Behavioral Science

Background:

  • Health behavior change is complex.
  • Understanding psychological factors influencing exercise is crucial.

Purpose of the Study:

  • To investigate the impact of health-related prototypes and possible selves on exercise behavior.
  • To examine if social comparison and consideration of future consequences moderate these effects.

Main Methods:

  • 152 students participated in a three-wave study (premanipulation, manipulation, follow-up).
  • Experimental manipulation of health prototypes and possible selves.

Main Results:

  • Individuals high in social comparison (SC) who were exposed to a prototype manipulation increased exercise behavior.

Related Experiment Videos

  • Future-oriented individuals exposed to a possible selves manipulation also increased exercise behavior.
  • Health-related imagery significantly impacts health behavior.

    • Conclusions:

    • Health-related prototypes and possible selves can effectively promote exercise behavior.
    • Individual differences like social comparison and consideration of future consequences play a key moderating role.
    • Findings offer insights for designing targeted behavior change interventions.