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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Development and validation of the College Tobacco Survey

Carol H Ott1, Susan E Cashin, Michael Altekruse

  • 1University of Wisconsin-Milwaukee College of Nursing, 53201-0413, USA. carolott@uwm.edu

Journal of American College Health : J of ACH
|April 9, 2005
PubMed

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