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L D Addy1, J Uberoi, R K Dubal

  • 1Adult Dental Health, University Dental Hospital, Cardiff.

British Dental Journal
|May 5, 2005
PubMed
Summary
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Dentists increasingly use the internet for advertising dental services and online appointment booking. This trend is expected to grow due to the World Wide Web

Area of Science:

  • Dental Practice Management
  • Digital Health Communication

Background:

  • The internet is a growing tool for businesses.
  • Dental practitioners are increasingly adopting digital tools.

Purpose of the Study:

  • To examine the current and future use of the internet by dental practitioners for advertising.
  • To highlight the benefits of online presence for dental practices.

Main Methods:

  • Observational analysis of internet adoption trends in dentistry.
  • Review of current online marketing strategies employed by dental practices.

Main Results:

  • Many dentists utilize the internet for service promotion.
  • Online appointment booking is emerging in dental practices.

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  • The World Wide Web offers economical advertising opportunities.

    • Conclusions:

    • Internet utilization by dentists is a growing trend.
    • The World Wide Web provides significant advantages for dental practice marketing.
    • Expect increased online engagement from dental professionals in the future.