Aggregate, disaggregate, and hybrid analyses of ecological risk perceptions

Henry H Willis1, Michael L DeKay, Baruch Fischhoff

  • 1RAND Corporation, Pittsburgh, PA 15213, USA. hwillis@rand.org

Summary

This study identifies key factors influencing public perception of ecological hazards, such as ecological impacts and controllability. These factors help predict how people judge overall riskiness and acceptability of environmental risks.

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