Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Predictive models of implicit and explicit attitudes.

Marco Perugini1

  • 1Department of Psychology, University of Essex, Colchester CO4 3SQ, UK. mperug@essex.ac.uk

The British Journal of Social Psychology
|May 20, 2005
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Anxiety, Cognitive Biases, and Evaluative Conditioning: An Eye-Tracking Experiment.

International review of social psychology·2026
Same author

Does the magnitude of numbers cause lateral shifts of spatial attention (also taking into account directional counting habits and the speed of reaction times)?

Journal of experimental psychology. General·2026
Same author

Investigating the replicability of the social and behavioural sciences.

Nature·2026
Same author

The HEXACO Adjective Scale: A Cross-Cultural Validity Study.

Journal of personality assessment·2025
Same author

Moderating effect of stimulus presentation type, contingency awareness and anxiety on evaluative conditioning: an attentional perspective.

Cognition & emotion·2025
Same author

Bridging the gap between personality and stereotypes: A conceptual and methodological integration.

Current opinion in psychology·2025
Same journal

Bodies in and out of place: The racialized entanglements of occupying space.

The British journal of social psychology·2026
Same journal

Correction to 'Digitizing fear: Identity, threat and collective mobilization through social media posts during the 2021 election campaigns in West Bengal, India'.

The British journal of social psychology·2026
Same journal

The role of moral identity in ideological obsession and violent extremism.

The British journal of social psychology·2026
Same journal

'Far right just means anyone who wants to support British values': Mobilizing 'British values' talk in discussions of the August 2024 UK race riots.

The British journal of social psychology·2026
Same journal

Managing acculturation threats with tailored self-affirmation interventions: A mixed-methods study with Syrian forced migrants.

The British journal of social psychology·2026
Same journal

Sharing for the common good: Children's levels of social inclusion within the group and their sharing decisions in a public goods game.

The British journal of social psychology·2026
See all related articles

Implicit and explicit attitudes predict behavior differently. The multiplicative model applies to smoking, while the double dissociation model explains snack versus fruit preferences, highlighting varied attitude-behavior links.

Area of Science:

  • Psychology
  • Behavioral Science

Background:

  • Explicit attitudes are traditionally viewed as key behavior drivers.
  • Implicit attitudes, often measured by the Implicit Association Test (IAT), also demonstrate significant behavioral predictive power.

Purpose of the Study:

  • To test three distinct models of implicit and explicit attitude prediction: additive, double dissociation, and multiplicative.
  • To investigate how these models apply to different behaviors, specifically smoking and food preferences.

Main Methods:

  • Two studies were conducted: one on smoking behavior (N=48) and another on snack versus fruit preferences (N=109).
  • Implicit and explicit attitudes were measured, and their predictive relationships with respective behaviors were analyzed against the proposed models.

Related Experiment Videos

Main Results:

  • The first study on smoking behavior supported the multiplicative model, indicating an interaction between implicit and explicit attitudes.
  • The second study on snack versus fruit preferences supported the double dissociation model, where implicit attitudes predicted spontaneous choices and explicit attitudes predicted deliberative ones.

Conclusions:

  • Different predictive models are necessary to understand the complex influence of implicit and explicit attitudes on behavior.
  • The findings underscore the importance of considering specific attitude-behavior patterns rather than a one-size-fits-all approach.