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Developing effective prevention services for the real world: a prevention service development model.

Irwin Sandler1, Amy Ostrom, Mary Jo Bitner

  • 1Arizona State University, USA. irwin.sandler@asu.edu

American Journal of Community Psychology
|May 25, 2005
PubMed
Summary

A new Prevention Service Development Model (PSDM) integrates prevention and marketing research to create effective community programs. This model guides the development and adoption of successful preventive interventions.

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Area of Science:

  • Public Health
  • Health Services Research
  • Program Development

Background:

  • Developing effective community-based prevention programs requires integrating research with practical implementation strategies.
  • Existing models may not adequately bridge the gap between prevention research findings and real-world adoption in community settings.

Purpose of the Study:

  • To introduce and describe the Prevention Service Development Model (PSDM).
  • To illustrate the application of the PSDM through case studies of preventive intervention development.

Main Methods:

  • The PSDM integrates concepts from prevention research and marketing research, specifically new service development.
  • The model outlines key questions to be addressed at each stage of program development.
  • Illustrative case studies detail the application of the model in developing two distinct preventive interventions.

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Main Results:

  • The PSDM provides a structured approach for creating prevention programs with a focus on both efficacy and community adoption.
  • Case studies demonstrate the model's utility in guiding the iterative process of intervention design and refinement.
  • Application of the model facilitates the translation of research into actionable community-level prevention strategies.

Conclusions:

  • The Prevention Service Development Model offers a robust framework for enhancing the development and implementation of effective community prevention programs.
  • Integrating marketing principles into prevention research can improve program uptake and sustainability.
  • The PSDM serves as a valuable tool for researchers and practitioners aiming to optimize public health interventions.