Recruitment and retention strategies for out-of-school-time programs

Many out-of-school-time (OST) practitioners seek ways to maximize enrollment, enhance frequency of participation, and ensure retention in OST programs, so that the multiple potential benefits of these programs are realized. Three critical areas of program quality are important underpinnings for success in recruitment and retention of youth in OST programs: a sense of safety and community; committed program staff; and challenging, age-appropriate, and fun activities. In addition, a review of over sixty OST evaluations reveals five promising recruitment strategies to boost enrollment: (1) matching the program to participants' needs (offering activities not readily available elsewhere or offering flexible schedules), (2) demonstrating the importance of participation to young people and their families, (3) reaching out directly to youth and their families in their homes and communities, (4) recruiting in peer circles, and (5) making a special effort to recruit at-risk youth. Finally, the evaluation literature points to five promising strategies to enhance regular participation and longterm program retention: (1) sending a clear message that regular attendance is important; (2) setting realistic goals to promote regular attendance, especially as youth grow older; (3) finding a balance among academic and other activities; (4) using incentives; and (5) keeping teens involved with opportunities for leadership, community service, and paid employment.