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Activity in human reward-sensitive brain areas is strongly context dependent

Sander Nieuwenhuis1, Dirk J Heslenfeld, Niels J Alting von Geusau

  • 1Department of Cognitive Psychology, Vrije Universiteit, Van der Boechorststraat 1, 1081 BT Amsterdam, The Netherlands. stn20@dds.nl

Neuroimage
|June 10, 2005
PubMed
Summary

Brain activity in reward regions is influenced by context. The brain evaluates outcomes based on the range of possibilities, not just objective value, impacting motivational scaling.

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