Ambient odors influence the amplitude and time course of visual distraction

Behavioral performance was examined in a task of attentional capture by luminance under conditions of ambient odors (phenyl ethyl alcohol [PEA], olfactory stimulus, and allyl isothiocyanate [AIC], mixed olfactory/trigeminal stimulus). The AIC increased the amplitude and duration of capture, whereas the presence of PEA led capture to disappear. Furthermore, the PEA caused a general slowing in the speed of information processing. The amplitude and time course of capture were correlated to the irritating components of these odorants, whereas a control experiment showed that the general slowing caused by the PEA was correlated to a drop-off of the subjects' arousal level. These results suggest that ambient odors may exert differential influence of visual-attentional processes and that this influence may depend on the odor's properties.