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The telephone survey: a methodological strategy for obtaining information
S H Cassiani1, M L Zanetti, N T Pelá
1Escola de Enfermagem de Ribeirão Preto, Universidade de São Paulo, Brazil.
Journal of Advanced Nursing
|May 1, 1992
Summary
Most Brazilians know nursing schools exist but not their names. Information is primarily gained through personal connections and media like TV and advertising.
Area of Science:
- Nursing Education
- Public Health Awareness
Background:
- Limited public knowledge regarding nursing schools and the nursing profession is a documented issue.
- Understanding public awareness is crucial for effective health workforce development.
Purpose of the Study:
- To assess public awareness of nursing school existence in Brazil.
- To identify how the public obtains information about nursing schools.
Main Methods:
- Telephone interviews were conducted with 326 individuals from Brazil.
- Sample selection was based on telephone directory listings.
Main Results:
- 73% of participants were aware of local nursing school presence.
- A significant majority (65.03%) could not name these nursing schools.
- Primary information sources included friends, family, television, and advertising.
Conclusions:
- Public awareness of nursing schools in Brazil is partial, with a notable gap in specific identification.
- Personal networks and mass media play a significant role in disseminating information about nursing education.