Designer gravity and field theory effective potentials

Motivated by the anti-de Sitter conformal field theory correspondence, we show that there is remarkable agreement between static supergravity solutions and extrema of a field theory potential. For essentially any function V(alpha) there are boundary conditions in anti-de Sitter space so that gravitational solitons exist precisely at the extrema of V and have masses given by the value of V at these extrema. Based on this, we propose new positive energy conjectures. On the field theory side, each function V can be interpreted as the effective potential for a certain operator in the dual field theory.