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Evaluating a teen STD prevention Web site
Lisa K Gilbert1, Julie Rae E Temby, Sarah E Rogers
1The American Social Health Association, Durham, North Carolina 27709, USA. lisagilbertphd@yahoo.com
Summary
Teens seek sexual health information online, with topics varying by age and gender. The internet is a cost-effective tool for sexually transmitted disease (STD) prevention education for adolescents.
Area of Science:
- Public Health
- Internet Studies
- Adolescent Health
Background:
- Adolescents face higher risks for sexually transmitted diseases (STDs) due to biological and behavioral factors.
- Limited STD prevention resources are available for teenagers.
- Understanding how teens use the internet for health information is crucial.
Purpose of the Study:
- To measure audience and information-seeking characteristics of the www.iwannaknow.org website.
- To pilot test and refine online survey methods for evaluating teen internet use for STD information.
- To inform the development of effective online STD prevention resources for adolescents.
Main Methods:
- Formative content analysis and usability study of the website.
- Development, pilot testing, revision, and launch of an online survey.
- Data collection over a three-month period from website visitors.
Main Results:
- Fewer than half of the 3,489 participants (1,242) were within the target age group of 13-17 years.
- Most participants accessed the internet from home.
- Interest varied, with sexual expression, teen sexuality, virginity, relationships, and contraception being more popular than STD information, and these interests differed by age and gender.
Conclusions:
- Findings assist researchers, web developers, and health educators in refining evaluation methods and creating effective websites.
- The internet offers a cost-effective approach for STD risk and prevention education for teens and those working with them.
- Further research is needed to evaluate the behavioral impact of online STD prevention interventions.
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