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Evaluating a teen STD prevention Web site.

Lisa K Gilbert¹, Julie Rae E Temby, Sarah E Rogers

¹The American Social Health Association, Durham, North Carolina 27709, USA. lisagilbertphd@yahoo.com

The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine

|August 20, 2005

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Teens seek sexual health information online, with topics varying by age and gender. The internet is a cost-effective tool for sexually transmitted disease (STD) prevention education for adolescents.

Area of Science:

Public Health
Internet Studies
Adolescent Health

Background:

Adolescents face higher risks for sexually transmitted diseases (STDs) due to biological and behavioral factors.
Limited STD prevention resources are available for teenagers.
Understanding how teens use the internet for health information is crucial.

Purpose of the Study:

To measure audience and information-seeking characteristics of the www.iwannaknow.org website.
To pilot test and refine online survey methods for evaluating teen internet use for STD information.
To inform the development of effective online STD prevention resources for adolescents.

Main Methods:

Formative content analysis and usability study of the website.
Development, pilot testing, revision, and launch of an online survey.

Related Experiment Videos

Data collection over a three-month period from website visitors.

Main Results:

Fewer than half of the 3,489 participants (1,242) were within the target age group of 13-17 years.
Most participants accessed the internet from home.
Interest varied, with sexual expression, teen sexuality, virginity, relationships, and contraception being more popular than STD information, and these interests differed by age and gender.

Conclusions:

Findings assist researchers, web developers, and health educators in refining evaluation methods and creating effective websites.
The internet offers a cost-effective approach for STD risk and prevention education for teens and those working with them.
Further research is needed to evaluate the behavioral impact of online STD prevention interventions.