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Updated: Aug 9, 2026
13:19
Microarray-based Identification of Individual HERV Loci Expression: Application to Biomarker Discovery in Prostate Cancer
Published on: November 3, 2013
Reaching out in many directions: the fight against prostate cancer
Profiles in Healthcare Marketing
|August 25, 2005
Abstract:
The National Prostate Cancer Coalition, Washington, D.C., reaches out to men across the country with its travelling screening van. It also reaches a audience through promotions with NASCAR, the National Baseball League, and Spike TV. Its partnerships and lobbying efforts have resulted in this year's unprecedented 500 million dollars federal funding of prostate cancer research.
Insights
The National Prostate Cancer Coalition uses a mobile screening van and partnerships with sports and media to reach men nationwide. Their advocacy secured $500 million in federal funding for prostate cancer research.
Area of Science:
- Public Health
- Cancer Research
- Health Policy
Background:
- Prostate cancer affects numerous men nationally.
- Effective outreach and public awareness are crucial for early detection and research funding.
Purpose of the Study:
- To describe the outreach strategies of the National Prostate Cancer Coalition.
- To highlight the impact of advocacy on federal research funding for prostate cancer.
Main Methods:
- Utilized a travelling screening van for direct community engagement.
- Engaged in strategic partnerships with NASCAR, the National Baseball League, and Spike TV for broad audience reach.
- Conducted lobbying efforts to influence federal policy and funding.
Main Results:
- Successfully reached men across the country through mobile screening.
- Achieved significant visibility via partnerships with major sports leagues and a television network.
- Secured an unprecedented $500 million in federal funding for prostate cancer research this year.
Conclusions:
- The National Prostate Cancer Coalition employs a multi-faceted approach to prostate cancer awareness and screening.
- Strategic partnerships and effective lobbying can lead to substantial increases in research funding.
- Sustained advocacy is vital for advancing prostate cancer research and improving patient outcomes.
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