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Related Experiment Videos

Creating effective messages about environmental health.

Michele Morrone1, Alejandra Tres, Ruben Aronin

  • 1Ohio University, E 342 Grover Center, Environmental Health Sciences, Athens 45701, Ohio, USA. morrone@ohio.edu

Journal of Environmental Health
|August 27, 2005
PubMed
Summary

Effective environmental health messages are needed. Research found a communication gap between professionals, policymakers, and the public, highlighting the need for improved public awareness of environmental health

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Area of Science:

  • Environmental Health Science
  • Public Health Communication

Background:

  • The Association of Environmental Health Academic Programs (AEHAP) received support from the Centers for Disease Control and Prevention to enhance environmental health messaging.
  • The initiative aimed to boost the visibility of the environmental health profession and public understanding of its role in safeguarding health.

Purpose of the Study:

  • To develop and test effective messages about environmental health.
  • To identify communication barriers between environmental health professionals, policymakers, and the public.

Main Methods:

  • Collaboration with a marketing team to create initial messages.
  • Message development focused on five key themes: pollution effects, susceptible populations, economics/prevention, homeland security, and specific environmental health issues.

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  • Testing messages through focus groups with policymakers, environmental health professionals, and the general public.
  • Main Results:

    • A significant perceptual gap was identified among the three tested groups: policymakers, environmental health professionals, and the general public.
    • This gap indicates a need for more effective communication strategies within the environmental health community.

    Conclusions:

    • The findings underscore the necessity for the environmental health field to develop and disseminate clearer, more impactful messages.
    • Addressing the identified perceptual gap is crucial for improving public awareness and understanding of environmental health's importance.