Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Promoting the exotic pet practice.

Don J Harris1

  • 1Avian & Exotic Animal Medical Center, Miami, FL 33156, USA. djh@avianexotic.com

The Veterinary Clinics of North America. Exotic Animal Practice
|September 1, 2005
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Changes in clinical enzyme activity and bile acid levels in psittacine birds with altered liver function and disease.

Journal of avian medicine and surgery·2008
Same journal

Reproductive Surgery in Rabbits, Rodents, and Ferrets.

The veterinary clinics of North America. Exotic animal practice·2026
Same journal

Ocular Surgery in Small Mammals.

The veterinary clinics of North America. Exotic animal practice·2026
Same journal

Urinary Surgery in Small Mammals.

The veterinary clinics of North America. Exotic animal practice·2026
Same journal

Thoracic Surgery in Small Mammals.

The veterinary clinics of North America. Exotic animal practice·2026
Same journal

Ocular Surgery in Non-mammalian Species.

The veterinary clinics of North America. Exotic animal practice·2026
Same journal

Intestinal Surgery in Rabbits.

The veterinary clinics of North America. Exotic animal practice·2026
See all related articles

Marketing exotic pet veterinary practices requires specialized strategies. Ethical promotion hinges on demonstrating staff competence and facility suitability for exotic animal care, not just willingness.

Area of Science:

  • Veterinary Medicine
  • Animal Husbandry
  • Comparative Medicine

Background:

  • Exotic pet veterinary practices possess unique marketing opportunities.
  • These practices can leverage the distinctiveness of exotic species and specialized hospital features.
  • Effective promotion must align with the practice's actual capabilities.

Purpose of the Study:

  • To explore marketing and promotional strategies for exotic pet veterinary practices.
  • To emphasize the ethical considerations in promoting specialized veterinary services.
  • To define the criteria for a practice to be genuinely considered an 'exotics' practice.

Main Methods:

  • Conceptual analysis of marketing principles in veterinary medicine.
  • Ethical framework application to promotional claims.

Related Experiment Videos

  • Definition of practice suitability based on staff expertise and facility infrastructure.

    • Main Results:

    • Exotic pet practices can utilize unique marketing advantages.
    • Promotional claims must be substantiated by genuine expertise and appropriate facilities.
    • Misrepresentation as an 'exotics' practice is unethical if the facility primarily serves common domestic animals.

    Conclusions:

    • Successful marketing of exotic pet veterinary services depends on authenticity.
    • Staff competence and facility appropriateness are paramount for ethical and effective exotic pet care.
    • Practices must meet high standards to ethically claim specialization in exotic animal medicine.