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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Will genetic testing for complex diseases increase motivation to quit smoking? Anticipated reactions in a survey of

Saskia C Sanderson1, Jane Wardle

  • 1Cancer Research U.K. Health Behaviour Unit, Department of Epidemiology and Public Health, University College London, London, UK. s.sanderson@ucl.ac.uk

Health Education & Behavior : the Official Publication of the Society for Public Health Education
|September 9, 2005
PubMed

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