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Materialism and food security.

M W Allen1, M Wilson

  • 1Discipline of Marketing, School of Business, Economics and Business Building (H69), Sydney University, Sydney, NSW 2006, Australia. m.allen@econ.usyd.edu.au

Appetite
|September 21, 2005
PubMed
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Materialists prioritize food security, potentially due to childhood insecurity. Their current concerns about food availability may stem more from psychological needs than actual threats.

Area of Science:

  • Psychology
  • Consumer Behavior
  • Behavioral Economics

Background:

  • Materialism is often linked to security motivations.
  • Previous research suggests a connection between materialism and resource acquisition.
  • The role of survival security in shaping materialistic values requires further exploration.

Purpose of the Study:

  • To investigate the relationship between materialism and concerns about food availability.
  • To explore the potential influence of survival security motivations on materialistic tendencies.
  • To examine the connection between childhood food insecurity, current food hoarding, and materialism.

Main Methods:

  • Three studies were conducted, involving surveys and experimental manipulations.
  • Methods included assessing life goals, childhood experiences, current food security, food hoarding behaviors, and responses to mortality salience.

Related Experiment Videos

  • Participant characteristics such as weight status were also considered.

    • Main Results:

    • Materialists prioritized food security as a life goal and reported higher childhood food insecurity.
    • Materialists exhibited less current food insecurity but hoarded more food.
    • Experimental reduction in survival security feelings increased materialism and food-related concerns.

    Conclusions:

    • Materialism may be partly driven by a desire to overcome past survival insecurities, particularly concerning food.
    • While materialists may have secured their current food supply, their heightened concerns may reflect psychological needs rather than immediate threats.
    • Findings suggest that materialism can be a coping mechanism for underlying security anxieties.