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Published on: June 6, 2020
Using data to motivate action: the need for high quality, an effective presentation, and an action context for
Bruce L Black1, Rebecca Cowens-Alvarado, Susan Gershman
1American Cancer Society, 1599 Clifton Rd., NE, Atlanta, GA 30329-4251, USA. bblack@cancer.org
Abstract:
Three common barriers to the effective use of data to inform decisions and motivate action for the planning of cancer control are (1) failure to recognize the availability of high-quality data, (2) not presenting the data in a compelling format, and (3) failing to place the data in a historical and action context. Overcoming these barriers will go a long way toward demonstrating that high-quality data can be used to accomplish the desired outcomes in a Comprehensive Cancer Control (CCC) program. The article identifies existing sources of high-quality data, provides examples of effective presentation, and discusses successes in using data for program planning and implementation. The paper is not meant to provide a comprehensive discussion of using data for decision making, instead providing options to help key CCC stakeholders improve the effectiveness of their decisions as CCC plans are developed and implemented.
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